Citi Analysts: Facebook Ads Are Taking Spending Away From Display, Not Search

Logan Alan Abbott · President at Voip-Info.org
Facebook ads ARE "display" not "search" ads. So this is pretty obvious.
Reply · 8 ·  · September 27 at 11:37pm

Richard Lauren ·  Top Commenter · Prague, Czech Republic
Just how many 'likes' does it take to make a single sale?

Smoke and mirrors aplenty, but 'engagement' without sales is pure BS to anyone not guzzling koolaid in the echo-chamber.
Reply · 4 ·  · September 27 at 8:41pm

Esteban Contreras ·  Top Commenter · Samsung
Who says engagement doesn't lead to sales?

And what about billboards, commercials, and print ads? Those have reach, which Facebook now also has if you're willing to pay for it. None of these create direct sales. I don't remember buying anything of a billboard, but I do remember buying stuff I've seen on billboards.

Maybe you're drinking the koolaid that you want to drink.
Reply · 2 ·  · September 28 at 9:15am
keng_ca (signed in using Yahoo)
1 out of every 3 ad impressions and only ~$4 billion in revenue? They must not be able to charge a whole lot for those ads.
Reply · 1 ·  · September 27 at 8:31pm

Serge Bronstein ·  Top Commenter · CEO/Founder at Inspyte.com - Be part of the Social Networking Revolution
didn't they do 4 billion last year, now it dropped to 3.2 billion/yr?
Reply · 1 ·  · September 27 at 9:13pm

Pace Lattin
The impression count isn't relevant because facebook puts so many ads on a page. Smaller ads, more impressions...
Reply ·  · September 29 at 6:37am

Rob Phillips ·  Top Commenter · Founder at Brevidy
How many of those ads are being blocked by AdBlock though?

They still count them as impressions, but AdBlock just hides them from the user via CSS.
Reply ·  · September 28 at 8:14am

Sergei Schweitzer · Toronto, Ontario
Facebook has about 14 different ad units that they sell - some cost more than others.
Reply ·  · September 28 at 6:17am

Moe James ·  Top Commenter
Do you own a Fanpage? Because, it is about to get ugly after Oct.1! FB is NOT alert Fanpage admin, just like they did'nt notify anyone about the FBML transition. Read here: http://dld.bz/fbrudeawakening.