[Samsung Galaxy S II] "The Way We're Wired" TV Commercial

[Samsung Galaxy S II] "The Way We're Wired" TV Commercial


Samsung Galaxy S II Ad Both Targets And Mocks Apple Fanbois

@Charudatta Pable
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@Thomas White

@Chris Hansen

@Ali Moazzam

@Michel Tucker
HAHAHAHAHA
@Ian C. D. Daniels
Yo Dawg I Heard You like to reserve spaces
@Mohamed M Jimale
lol @Applefanboys
@Adnan Virk
I'm not really sure that they're "clearly trying to tap into" the Apple loyalist demographics, like the article says. Seems like they are using the hardcore Apple fans as a counterpoint to appeal to the more casual consumer (meaning, the kind that might actually spend time deciding between, say, a PC or a Mac, instead of immediately going for the Mac).
@Garth Shoemaker
Agreed. I think they are trying to turn the Apple value proposition on its head. They are saying that Apple products are for hard-core enthusiasts only, and that if you want something that "just works" you should get a Samsung. Very clever, I think, regardless of whether it is accurate.
@Habibullah Khan
Can't see it working. Their only differentiation is bigger screen size. Or did I miss something?
@Thomas White
They may just be using humor as a way to catch people's attention and get them to take a look at Samsung.
@Joey Yokupurro
Judging by any unit sales metrics that a unicorn didn't fart out, Apple has the hardcore fans AND the casual consumers.
@Okechukwu Nnamdi
Joey JP Button Yokupurro the problem is Americans don't see the bigger picture, and a lot of consumers are just stuck on the hype. the Iphone is okay but there are tons of mobile phones out there that out do it in performance, functionality and quality. Alot of buyers just follow the trend. People keep comparing Samsung sales in the US alone to judge the company. what you dont realize is there are a kazillion folks outside the us. who couldn't care about apple. am talking about Europe, Asia, Africa, who you think makes mobiles for these people.The other day the twitter/ Square dude, forgotten his name, made a comment : "Nokia you make to many products, focus on three." That was really funny, Africa where people just want to make a phone call and they couldn't be bothered about the App that helps you scratch your but. And these variety of low end phones appeal to different classes of consumers. I buy products based on my own distinct requirements, apple products are boxed up, and almost rigid. I love to try out apps on the net, I love downloading games and stuff, am not gonna get an apple. The Iphone is cool, but I would love to see my music files on my phone directory, I d love a bit more flexibility. Stop getting stuck on the hype of Apple, they make great products, but there other good competitors available, am getting the GS II dis DEc.
@Blue Moon
Catfight!
@Dan Bowen
It is a brilliant series of commercials...
@Robert Lovin
They forgot to show in that commercial that you can even play ping-pong with your Samsung, that wide the screen is :)).
@Robert Lovin
Mine hold for 24 hours and I'm watching videos, surfing the net and playing videogames (like Infinity Blade I & II). To me, the iPhone's screen is the right side. Samsung bet on larger screen but is too wide for me. I want something wider than iPhone, I'll use a tablet. Is more about personal needs. No phone is perfect.
@Aaron Post
Oh, so this is the phone that is the iPhone killer, because I thought the last 3 phones you launched were? My mistake.
@Tom Hermans
They're just great commercials displaying common sense in the average buyer and mentioning the features "while they're at it".. The iPhone is a great phone, don't get me wrong, but Samsung and some other handset makers don't have to bow to their "standard". They make other stuff, and that other stuff is at some points plain better. And the "iPhone killer" stuff is something media dream up every time.. Like they do with every potent newcomer in the market, any market.. it's fluff, page-filling etc.. you know that. Just like this ad is not entirely 100% accurate. I mean, iPhone addicts are not that dumb are they?
@Mike Baptiste
looks like the "Mac vs PC" ads coming back to bite Apple in the ass.
@Joey Yokupurro
Yup, looks like Apple came up with a great campaign, and Samsung is copying it. Nothing familiar about that!
@Mike Baptiste
Joey Yokupurro well played
@Brandon Kirkland
And in the distance the fanbois & soccer moms of the world weep into their pillows asking, why does N. Korea, I mean Apple limit us to their 'my way or the highway' philosophy? - Please stand up for yourselves and fight for your freedom to choose. Open markets YES, dictatorships, Booooo.
@Joey Yokupurro
By comparing Apple, whose products you can choose to buy or not at ANY time, to North Korea, who starves their people into submission and who will kill you for trying to leave, you are making light of the suffering of tens of millions of people. Think about that before you throw around such tacky, shitty comparisons in the future.
@Ben Li'Gon
LOL, You have to watch the first two commercials that go with this third one to get the point. I personally think its brilliant since Samsung is the largest manufacture of smart phones in the world and the Galaxy S2 is the second biggest selling smart phone in the world!
@Joey Yokupurro
I thought the iPhone 3GS was second? At least that's all I've ever heard, but I might be wrong. Regardless, who cares if any company is the "biggest?" It's about being the best. There are far more McDonald's restaurants in the world than there are Le Cirque, yet I think one's a little better than the other.
@Tristan Clarke
Joey JP Button Yokupurro I believe it's the second best selling in the US. I could be wrong though.
@Julian Hugh
See this is what is wrong with other companies competing with Apple. They always either tried to marke their products an 'iphone killer' or 'we're better than the iphone'. Why cant they make a good product that speaks for itself? I mean I remember when the first iphone came out and Samsung came out with the 'Samsung Instinct, the iphone killer'. Well, we are on iPhone 4 now and you are still marketing it the same way. Stop with all these bashing on Apple and make a product everyone will talk about.
@Joey Yokupurro
Agreed, and also perhaps, if you are trying to get people to move TO your product FROM Apple, maybe not insult them for choosing Apple in the past would go a long way.
@Scott Springer
You sir, speak the truth. Apple almost always markets products with demonstration of the product in use. Their competitors use over the top CG graphics of robots and warriors (Verizon Droid Ads) or take potshots at Apple fans (Samsung). Makes Apple look like a much more confident company. But these ads are pretty funny.
@Simon Favreau-Lessard
Sounds like some people's memory are pretty short. Remember the "I'm a Mac, I'm a PC" ads? Apple did this profusely when they were the underdogs.
@Tom Hermans
These are just funny commercials, just like the "I'm a Mac, I'm a PC" ads were.. where's yr sense of humor?
@Ian Baines
Simon Favreau-Lessard Beat me to it.
@David Hall
Whatever they're trying to achieve is undermined by the fact that they completely ignore the social proof aspect to decision making. My take away is that I'd rather be with that appealing group of young people than have to suffer even thirty seconds in the company of that creepy loner with no friends and nothing better to do than make a nuisance of himself to other people who've decided already what they want. The other thing that occurred to me is that it's one thing Samsung making a derivative phone but for the love of all that's holy why can't they manage to come up with a commercial that isn't itself derivative. This is like Mac Vs PC minus even a shred of humor.
@Nick Lacke
I think this is a clever and light-hearted ad that would definitely get some folks to think about Samsung. Unfortunately, as a former Samsung Galaxy I owner, I wish they would put more effort into manufacturing their product. My Galaxy felt like a thin slab of cheap, hot plastic in my hands.
@Frank Guillen
Interesting, but aimed to the wrong target, it's humiliating to Samsung that nobody is in line waiting for its mobile phones, even if those phones are better, bigger and faster.... I would Samsung to come with ads that show the real advantage over the iPhone, not that you won't have to wait in line to get our 5" small tablet/mobile phone that almost nobody is buying...
@Dave Almaguer
Thats the point of the commercial... people have more important shit to do than wait in line for a phone
@Joey Yokupurro
Dave Almaguer Like stand NEXT to a line of people waiting for a phone?
@Dave Almaguer
Joey JP Button Yokupurro For 20 seconds as he was walking by to chat for 2 minutes ? Yea... thats pretty much what a typical person would do when running into friends on the way to go somewhere else.
@Frank Guillen
Dave Almaguer The point is that people don't wait in line for Samsung phones, this is good or bad? well, from a user point of view this is good, not line, easy access to the hottest phone on earth, but, but from a company point of view: this is BAAAAD and Samsung knows it, nobody is willing to wait in line for a Samsung Galaxy XTZ Plus+ because next week Samsung will launch the Samsung Galaxy XYX 2575 W+, the same phone with another name.
@Frank Guillen
Dave Almaguer Sure, I won't ever wait in line for a mobile phone, call it iPhone, Samsung or whatever, but I have wait hours in line to see a show or to enter a concert, this is the same thing, We all have a fan inside, could you Duran Duran, U2 or the next Big Thing, the Samsung Galaxy ZZ+.
@Dave Almaguer
Frank Guillen I'm not disagreeing with you about standing in line for something you want. I'm simply saying that the advertisement is geared toward people who find it foolish to stand inline for an iPhone. People may not stand inline for a Samsung... but that doesn't mean they are doing bad. There is a reason apple is trying so hard to stop them from shipping around the world. Even if you think that its a "phone that almost nobody is buying"... they have sold million and millions of these... even if people didn't stand outside of a store for 12 hours just to be the first person in their city to have one.
@Joey Yokupurro
Dave Almaguer Yes and no. Your argument assumes that most people wait in line on launch days, or even buys them at Apple Stores, instead of the far FAR more ubiquitous carrier stores/Target/Best Buy, etc out there. Hell, millions probably buy them online. That doesn't mean that they are more or less excited about their purchase, and it certainly doesn't mean that they have nothing going on in their lives. Either way, the excitement is there, and this commercial, for better or worse, is making fun of their excitement about Apple products. It's basic marketing to not insult someone in the process of trying to get them to use your product. Another lesson most Android competitors also need to learn is: show how the damn product fits into your life. Show people USING it for normal things, not coming down on a thunderbolt and then displaying the front page of Netflix. Otherwise, they will never really have a device people get excited about, because people, incredibly enough, do more things with their phones than watch streaming movies on a street corner.
@Dave Almaguer
Joey JP Button Yokupurro Yes... I completely agree that most Android commercials are horrible. I could care less about the LTE thunderbolt campaign verizon had which told me nothing about the phone. They really need to learn to make commercials that show off the unique features like navigation... google music etc. I don't assume most people wait in line on launch day... I'm simply saying that this commercial is making fun of the people who do. It portrays them as young people who really have nothing better to do than wait inline for a phone. It seems to say "you have more important things to do with our life than be like these hipsters"
@Frank Guillen
Dave Almaguer I agree with you about Android ads, but one thing I don't really understand about Android is the Tron look, who the hell though the Tron theme should be there for years, I really enjoyed the movie, but putting Tron theme on a mobile phone is horrible, Google even used the Tron theme in Android ads, horrible too...
@Bud Latanville
Joey JP Button Yokupurro you don't have to wait in line (or as much of one) because you can get your Samsung phone from dozens of retailers...
@Robin Ashe
With this and the news of Apple being banned from selling the iPhone and 3G iPad in Germany, I'm sure Siegler's standing on the edge of a bridge right now, clutching his MBP, iPad and iPhone screaming "You can't take it away from me, you can't, you can't!" *sob*.
@Scott Neill
Android-lovers are just so obsessed with weighing in on any post where the word "Apple" is mentioned, that they completely forget that the Google they love now will be the Microsoft they hated before, before they know it. Grow up.
@Bud Latanville
Naw, Apple already bought that title...
@Tom Hermans
you obviously missed the "Apple made a deal with the devil" article, Scott.. http://techcrunch.com/2011/12/09/apple-made-a-deal-with-the-devil-no-worse-a-patent-troll/
@Scott Neill
Tom Hermans, no I got it :) Interesting read from Jason, that. It's all a bit odd.
@Scott Neill
Bud Latanville: Apple doesn't go into everyone else's business with crap, third-rate products, and expect to take over the world.
@Ade Molajo
Comes with a microSim adapter. Says it all.
@Jeff Lowy
As a "fanboy" I'll never give up my iPhone (at least in the foreseeable future). Look at Apple's ads. They show you EXACTLY what the product does. If Samsung wants to beat Apple, they need to show us WHY their product is better. If Droid DOES what their commercial shows I would totally buy a Droid. I'd much rather live in 3011 than 2011.
@Jamon Motes
I don't know why everyone is comparing this to the iPhone. The Apple store is definitely on Boylston in Boston, not 9th st.
@Shawn Harmon
Apple has a lot of good products, I'll give them that. But the soon to realized biggest problem with Apple is everyone jumping on board with them. Why is this a problem? Because Apple's security is seriously lagging behind Windows. This is a problem because those writing the viruses are writing them for the masses. If Apple takes that spot from Windows, then guess what they will be writing viruses for? For Apple, this will be their death knell as everyone will soon realize that a fancy package doesn't protect you from viruses. And it's not just their computers, it's all their products. When this happens, companies will start dropping the for other vendors and Apple will suddenly plummet. So enjoy while you can, because unless they make some changes, they will start going downhill fast at some point.
@Henry Shreffler
As if the Boston apple store looked like that...
@Ali Moazzam
Shows how every other company envies Apple...:D
@Vishal Soni
Great.... its more like a Catfight I guess.... Do check out WWW.TECHCLINCH.COM, For more on Technology, Gadget's and new's..
@Nader Belaid
Do you think it's a good idea to pick on your targeted potential customers? I don't think so.