YouTube HTML5 mobile web app for the iPhone

Sam Mathews · London, United Kingdom
I felt the judges didn't get this one at all.

Yes it has similar concepts to flip board in terms of experience in using it, but flip board IS the destination, it replaces the google reader etc.

This is the FLIP of that (excuse the pun). This is enterprise software, not B2C. If you go to the economist website, or BBC, or whatever your favourite news source.. it replaces the standard web experience for the PUBLISHER.

Judges, why are you judging until you understand?
Reply · 4 · Like · Follow Post · September 13 at 2:46am

Tobin Dalrymple · Toronto, Ontario
Thanks Sam - we definitely should have clarified that sooner for the judges. Pressly makes the websites tablet users already go to (e.g. TechCrunch.com) look and feel like they were built for the tablet.

Safari is the #1 tablet app - and about 15% of web traffic already comes from iPads. That's just going to grow. And Pressly is helping give those users a better experience.
Reply · Like · September 13 at 4:06am

Daniel Rakhamimov · Top Commenter · CUNY Baruch
Tobin Dalrymple they totally missed the mark on this one. You guys are on to something great. Two issues I would look at:

1) The iPad has the dominant tablet marketshare and it looks like it's going to stay that way for the foreseeable future. I see the Amazon tablet being a hit with it's price point, UI, and Amazon convenience but it's not going to be a 50/50 Android vs iOS war as we see on smartphones. Given that, Flipboard has that advantage as it is an already established brand + the native experience is more rich, for now at least.

2) GET THIS OUT ASAP before Flipboard captures more marketshare as they're going to release an Android app soon. That said, I would market this heavily for Android devices. more so than iOS even though it can work on both. I would just make sure Android/PlayBook users know about this.
Reply · 2 · Like · September 13 at 5:25am

xklsv
Tobin Dalrymple gr8 product. get a tagline, something like, making "your" web better. might help the judges!
Reply · Like · September 13 at 5:27am
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Carl Hancock · Top Commenter · Virginia Beach, Virginia
"The Web. The way it's supposed to be on tablets."? No. Tablets have real web browsers and can display real web sites. You want to know what the web should be on tablets? Take a look at the new http://bostonglobe.com/ web site which features a responsive design that looks great no matter what the browser or mobile device. THAT is the future of the web. This is just a fad that as an iPad user I wish would go away.
Reply · 2 · Like · Follow Post · September 13 at 2:36am

Gordon Quinn · Top Commenter · Plano, Texas
Carl Hancock Pressly doesn't just make websites more tablet-friendly, it does so in a consistent way that doesn't require coordinated effort between site owners. There's huge value in that. Think Facebook versus MySpace from a visual quality perspective.
Reply · Like · September 13 at 5:13pm

Carl Hancock · Top Commenter · Virginia Beach, Virginia
Gordon Quinn So there is consistent value in looking cookie cutter? I think not. Pressly, OnSwipe, etc.? Responsive design is going to replace the need for these solutions. The redesigned Boston Globe got it right. One web site. Any device.
Reply · Like · September 13 at 7:07pm

Gordon Quinn · Top Commenter · Plano, Texas
Carl Hancock Sure, some websites will get it right. Some MySpace sites looked good too. Many won't get it right and/or it will take them a very long time to get it right. The 5 or 6 websites you list are the exceptions, not the rule. The internet is difficult to steer. Much easier for individuals to use tools like FlipBoard and Pressly to solve the problem for themselves in the (very long) interim.
Reply · Like · September 13 at 7:29pm
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Tim Chae · San Francisco, California
funny how there is absolutely zero mention of Onswipe here...
Reply · 2 · Like · Follow Post · September 13 at 2:45am

Frank Denbow · Top Commenter · Carnegie Mellon
came to comments to say that
Reply · Like · September 13 at 3:18am

Steve Taylor · Flinders University
OnSwipe is bullshit.
Reply · Like · September 13 at 6:49am

Cam Pedersen · Manhattan, New York
Steve Taylor What can we improve upon? What are you dissatisfied with?
Reply · Like · September 13 at 9:39pm
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Marsha Doucette · Dalhousie
I love pressly. just sayin.
Reply · 2 · Like · Follow Post · September 13 at 5:13am

Zach Murphy · Ryerson University
Flipboard investor don't count!
Reply · Like · September 13 at 5:50am

Carol Jung · Harvard
As an advertiser that has spent the last several years in the digital advertising space this product hits the mark. Technology moves fast but publishers and the digital advertising industry as a whole does not. If pressly can provide a turnkey solution for publishers that currently don't offer a tablet advertising solution or a very rigid one then all the better for me. I believe advertisers that test emerging platforms (ie. Tablet) want an amazing consumer experience that extends past the desktop that most publishers can't currently provide, or don't want to due to the cost/time to produce. Aside from serving fees, and media spend Creative production cost is also something that weighs heavily on our minds and if pressly can work with the publisher to alleviate some of that burden I'm sold. Good job boys! I look forward to hearing more from Pressly.
Reply · 1 · Like · Follow Post · September 13 at 5:56am

Johnny Walls · Top Commenter · Owner at Xtreme Media Design
I love Disrupt and reading about and testing all these new startups!
Reply · 1 · Like · Follow Post · September 13 at 4:09am

Chris Rowley · Potomac, Maryland
Just to keep beating my same dead horse, why are the screen shots in landscape? Unless an app forces me into that orientation my iPad has remained locked into portrait since day one (that would be the first day the original iPad was available for purchase). I will continue to argue that part of the reason for competing tablets failure is the 16:9 aspect ratio that while great for video and multi-window operating systems it is absolutely wrong for handheld devices that are focused on text content consumption (web, books, magazines, comics). One hand to hold, content and our eyes scan down, other hand to navigate. Landscape is anathema to this flow. You may watch video on your tablet or phone (I don't, I want a big screen and am patient enough to be in the proper environment) but I'm sure you'll find you do it a lot less than other actvities so why orient or build to the less efficient orientation?
Reply · Like · Follow Post · September 13 at 4:41am