Larry Cornett · Founder at Brilliant Forge
I have to agree that I am also concerned about the "frictionless sharing". Setting aside the privacy concerns that many have been raising for the last few days, a real issue (for Facebook and the developers that hope this will drive engagement for them) is that I find myself increasingly tuning out updates that are clearly auto-generated. As you state, I am already saturated with data coming in every second from my feeds from Facebook, Twitter, Linkedin, Tumblr, email, RSS, etc. I already spend a lot of time fiddling with the settings, saved searches, and filters to try to manage this; but it is still often overwhelming. In the last few months, I caught myself automatically recognizing and skipping over auto-generated updates; almost like you see users doing with ads when you look at eye-tracking research. I have almost unconsciously learned to recognize "real" updates and my eye quickly scans the feed for them. Similarly, in the last couple of days, I have already started to visually skip over the torrent of Spotify updates (and will probably just turn them off). In the end, I think this new model of frictionless sharing may win the battle, but lose the war. The fire hose of shared content may indeed flood the stream, but we will all learn to unconsciously recognize and probably unintentionally ignore most of this auto-generated content. It simply gets added to the rest of the noise.
Reply · 14 · · September 25 at 2:41pm
Larry Cornett · Founder at Brilliant Forge
Yeah, I read that post earlier today. I figured that others have covered the privacy concerns in much greater depth and detail already. So, instead, the point of my comment is that this "frictionless sharing" may actually sabotage the ultimate goal of why we (and publishers) want to share in the first place.
Reply · 2 · · September 25 at 5:23pm
Jeff Jennings · Top Commenter
You give the general mainstream (95% of the population) too much credit. They couldn't tell an automatic update from a spam message from a message from their mom. If they could, they would all have migrated to Google Plus by now...
Reply · · September 26 at 2:33am
Larry Cornett · Founder at Brilliant Forge
Jeff Jennings I agree that very few people are actively aware of the distinction or even aware that they are "ignoring" those auto-generated updates. Note that I didn't say that it was a conscious decision. Auto-generated updates have much in common with structured display ads. They are "designed" and virtually identical across everyone's updates (e.g., Bob's Spotify update looks like Sue's Spotify update, which looks just like Tom's Spotify update). People subconsciously develop a "blindness" to content like this over time. Check out the Nielsen research: http://www.useit.com/alertbox/banner-blindness.html Quote: "The most prominent result from the new eyetracking studies is not actually new. We simply confirmed for the umpteenth time that banner blindness is real. Users almost never look at anything that looks like an advertisement, whether or not it's actually an ad. "
Reply · · September 26 at 10:34am
Daniel Havens · Top Commenter · SUNY Albany
I used adblock to block the Facebook Ticker.
Reply · 9 · · September 25 at 2:28pm
Alvaro Osvaldo López-García · Top Commenter · Benemèrita Universidad Autònoma de Puebla
really?
Reply · 2 · · September 25 at 2:32pm
Daniel Havens · Top Commenter · SUNY Albany
Alvaro Osvaldo López-García yeah. I find the ticker annoying so I just blocked the entire right sidebar on Facebook. An added benefit is that now facebook's adds and suggestions are blocked too.
Reply · 3 · · September 25 at 2:40pm
Kevin Van Ness · Lead Community Manager at Wargaming America Inc.
Daniel Havens Interesting that you feel it's an added "benefit." I've found the suggestions useful at times -- actually quite a bit more often than some of the annoyances it's caused.
Reply · · September 25 at 4:55pm
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Nathan Lee Caldwell · The Catholic University of America
Just one thing about Facebook privacy: it's not that users aren't concerned about privacy issues on Facebook. They are. It's that there are no viable alternatives out there. Facebook could begin sharing all your medical info, birth records, and tax records with your friends, and the vast majority of users would stick with Facebook. That's an exaggeration, but not by much. Google Plus is too little too late, MySpace is a has been, and besides that, there's no one else.
Reply · 5 · · September 25 at 4:12pm
Dave Nattriss · Executive Secretary at FB Developer Garage London
Facebook doesn't have that stuff though?
Reply · · September 25 at 5:03pm
George Adams
LOL...dude it's not Facebook that's sharing this data; It's YOU, it's YOU who put all this data to Facebook. I'd be more concerned to be honest if Google would start sharing what I'm typing into their search engine...
Reply · 2 · · September 25 at 5:36pm
Nathan Lee Caldwell · The Catholic University of America
George Adams, you're partly right. But not completely right. You may not remember Beacon, where Facebook shared your shopping information. And it wasn't until recently that Facebook gave you the option to untag yourself in pictures you rather not share (but were uploaded by someone else). Moreover, this entire post was about "frictionless sharing." That is, sharing without any action whatsoever on your part. So no, it's not YOU who put all the data in, and that's what the entire first third of Kincaid's post was about if you read it.
Reply · · September 25 at 6:13pm
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Skip Garcia · Top Commenter
MG Siegler believes all this to be the greatest thing since, well..whatever he thought the latest greatest thing was. It basically ups the data torrent to the advertisers by a staggering amount. The fact that Le Zuck is up on stage saying 'hey, isn't all this stuff great? etc' underlies the fact that this now shares most of your stuff automatically, with or without you being logged on to facebook, and the noise level now goes up as well.
But if MG says it 'wins the internet', who am I to argue with such hyper hyperbolic enthusiasm?
Reply · 4 · · September 25 at 5:02pm
Tyler Shambora · Top Commenter · Washington, District of Columbia
this is a super important point. frictionless sharing is all about giving advertisers a much better idea of who you are under the guise of making things easier for you.
Reply · 1 · · September 25 at 6:20pm
Achin Sharma · Top Commenter · Founder at Achshar
'with or without you being logged on to facebook' really?
Reply · · September 25 at 10:20pm
Nick Fleker Felker · Top Commenter
The problem with the ticker is not just the noise, it's also just the speed. With more friends, the ticker keeps moving to a point where it is no longer a source of information. It's just random movement.
Reply · 4 · · September 25 at 3:33pm
Dave Nattriss · Executive Secretary at FB Developer Garage London
Much like Twitter, then. You can always hide posts from each person, or the type of activity (from each person), if you're not that interested.
Reply · · September 25 at 5:00pm
Nick Fleker Felker · Top Commenter
Dave Nattriss Although in Twitter, the chronological stream is all it is. Facebook offers you the 'advanced' news feed and this ineffective ticker. The ticker is just too pointless.
Reply · · September 25 at 5:50pm
Dave Nattriss · Executive Secretary at FB Developer Garage London
Nick Fleker Felker It's not pointless - it's an optional way to discover what's going on right now.
Reply · · September 25 at 6:13pm
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Lici Beveridge
No friction = no traction. A lot of wheel-spinning and getting nowhere.
Reply · 4 · · September 25 at 6:25pm
Max Woolf · Top Commenter · Carnegie Mellon University
Here's some food for thought: I have more subscribers on Facebook than followers on Twitter. I'm not quite sure how I managed that.
Reply · 3 · · September 25 at 2:23pm
Gadi Heilweil · Los Angeles, California
You managed to do it by advertising the fact here.
Reply · 8 · · September 25 at 2:51pm
Kevin Van Ness · Lead Community Manager at Wargaming America Inc.
Well, I see your comments on every TC article I read, so that's probably part of it.
Reply · 6 · · September 25 at 4:54pm
Dave Nattriss · Executive Secretary at FB Developer Garage London
Because there are 8 times as many monthly active users on Facebook than Twitter (800m vs. 100m).
Reply · 3 · · September 25 at 4:58pm
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Shayan Golnaz
What Facebook is trying to do, at least the direction I hope it is moving in, is something beyond just finding ways to improve sharing experience-which is great in its place but will always bring about privacy concerns from those who want "less sharing" and debates from those who want "more". What Facebook is looking into is to socialize the total web browsing experience; and this is not just about what Facebook wants; Its an organic process that will soon or late take place as social networking tend to enter every aspects of our life. In my opinion social browsing and search is the only solution to avoid creation of monopolies that will slow down the competition, get everything under control, and dictate who should win and who should lose as far as internet search ranking ; such as the one we are experiencing today with Google empire in the search era.
Reply · 2 · · September 25 at 6:14pm
George Adams
What bothers me the most that the most talented programmers of this generation are wasting their talent and life building all that stupid useless crap. I mean come on, I can understand catching up with old friends, staying in touch - but to be honest, skype & email is all you'll ever really need for staying in touch. But this has gone way too far. Enough is enough. There so many still unsolved problems on the web, but with developers minds focusing on building realtime recipe sharing apps this is all going nowhere. What facebook adds is a HUGE noise, not innovation. Tech journalists don't seem to see the difference though...
Reply · 2 · · September 25 at 2:49pm
Max Woolf · Top Commenter · Carnegie Mellon University
If there are "still unsolved problems on the web," go solve them and get rich. :P
Reply · 4 · · September 25 at 3:30pm
Jarvis Greene
Max Woolf Judging by how his comment was structured, I thik he is admitting in a passive way that he himself is not talented enough to solve the problems, but laments the fact that more talented people aren't out there solving them instead.
Reply · 1 · · September 25 at 5:19pm
Jarvis Greene
George, I also think that the major concerns of everyday people on the Internet like information security and protection from malware are already being addressed by lots of talented minds. Each of these three: information security, malware protection, and social networking all work in a way to advance each other. Without the advances in social networking, we wouldn't see as many creative ways to steal personal information, ways unthought of until the platform became available.
That helps lead to progress in information security and malware protection.
Reply · · September 25 at 5:24pm
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Hezi Taniani · User Experience Designer at Nascent
Well written.
Reply · 2 · · September 25 at 2:27pm
Janine Lazur · Owner at Lazur Graphics
My thoughts on the ticker exactly, esp re: the autosharing from spotify or wash post for example. before this, I filtered what I consumed and only shared what bubbled to the top as worth sharing. autosharing is uncurated. just bc I consumed it doesn't mean I liked it or found it share-worthy. does this dilute the relevance of what I do consciously choose to share? it will be interesting to see how it all evolves.
Reply · 1 · · September 25 at 3:27pm
Dave Nattriss · Executive Secretary at FB Developer Garage London
You can determine the relevance from whether they commented on the activity and what they said.
Reply · · September 25 at 5:04pm
Janine Lazur · Owner at Lazur Graphics
Dave Nattriss agreed, but with so much more in the stream that's simply there bc it was consumed, that's the dilution part. things with comments will stand out though -- just so much more to sift through (or not notice) now. I suppose that last part is the diff btwn the feed (fb helps sift) and the ticker (fb says notice this -- or not, doesn't matter). I just have to get used to the idea of dumping things into the stream that I wouldn't have dumped there previously.
Reply · · September 26 at 5:09am
Niel Robertson · CEO at TRADA
I have to say, my first reaction to the ticker feature was "time to clean up the friend's list". I think they need a very different version of EdgeRank for the ticker to work well. Some friends I'll look at every picture, others I'll watch every YouTube music video they post. Rarely do the twain meet. Really what we're building now inside Facebook is a taste graph not a social graph.
Reply · 1 · · September 25 at 6:16pm
Dennis Yu · Top Commenter · CEO and Founder at BlitzLocal
It is a different version of EdgeRank in some sense-- the ticker is raw, immediate data (no EdgeRank filter), while the newsfeed has a filter based on EdgeRank engagement, proximity, and time.
Reply · · September 26 at 1:22pm
Serge Bronstein · Top Commenter · CEO/Founder at Inspyte.com - Be part of the Social Networking Revolution
I think facebook ticker was invented by same person who came up with google instant - and it's just as hard to get rid of!
Reply · 1 · · September 25 at 6:02pm
Luke Allen McManamon · Top Commenter · Middleton, Idaho
I will *never* approve a "frictionless sharing" app on my FB profile.
Reply · 1 · · September 25 at 3:07pm
Dave Nattriss · Executive Secretary at FB Developer Garage London
You already have - every time you like or comment on something, it gets shared.
Reply · 1 · · September 25 at 5:02pm
Kingsley Uyi Idehen
There is much more to Facebook's strategic moves than the aesthetics of its profile pages. They've cleverly upped the ante by getting in on the ground floor re. the next major interaction dimension of the Web i.e., the global data space dimension (basically the Web as a distributed graph model DBMS or the NoSQL variety).
Every facebook profile is now a fine grained distributed data object endowed with:
1. Its own Identity (Name).
2. Structured Data Representation.
...See More
Reply · · September 26 at 7:47am
Rav Casley Gera
It does seem that the new friend lists are central to this, in the sense that the range of stuff in the Ticker is so vast you've simply got to give it some guidance as to whose updates you want to see. But they simply still haven't made it easy enough to sort people into lists. I want a big visual map of my friends and three bins to put them in, 'close', 'medium' and 'acquaintance,' equivalent to 'see everything,' 'see most stuff' and 'only see important.' They're getting there but they're not there yet.
Reply · · September 26 at 4:18am
Brent Janski · University of Minnesota
The sad thing is my generation is so narcissistic, some actually think people really care about their mundane minute by minute updates and pictures of... guess who? themselves! None of this offers any meaningful functionality to the site. just more fluff for self absorbed teenagers and pouty lipped college bar stars to reaffirm how great they really are, really.
Reply · · September 26 at 7:19am
Rob Kara · Christchruch Polytechnic
Zuckerberg means frictionless in the context of the relationship the end user has with an application/process at a given point in time. So that that information bubbles up to your timeline. It's all about extending the open graph which ultimately is event driven. I'm sorry jason but your not an expert and you should have consulted with a software architect before you wrote this report.
Reply · · September 26 at 4:29am
Paul Shumskiy · Project Manager at IKantam
If they turn on that feature my friends' activity page will be full of "just logged in %app%", "just enteres a wrong password at %app%", "just received a spam message from %app%". Terrible future and it should be a good business to develop an app that will filter out all these messages :)
Reply · · September 26 at 6:41am
Manish Sharma · Top Commenter · Gurgaon, Haryana
People who can become CEOs and do, people who cannot become writer at {now dying} electronic magazine and pontificate. Get over it dude, nobody cares what you think. You like privacy shut your doors and windows. Everything comes with a off switch - use it.
Reply · · September 26 at 7:11am
Zac Cassis · EM LYON
Looking at how media "curating" is becoming an important trend, they're definitely missing something when offering people NOT to choose what they want to share...
Reply · · September 26 at 7:20am
Brendan Thesingh
So tell me what is your mom going to think of this whole thing. We will see soon enough, but I think this will be a trainwreck in slow motion from which we can't keep our eyes off.
Reply · · September 25 at 2:32pm
Robert C. Ogden · Gulf Breeze, Florida
I think this article answered my question re: Fbook features...
Reply · · September 25 at 2:24pm
Rich Swier Jr. · Top Commenter · Sarasota, Florida
With 2 billion in funding. I expect more .... This all seems like more noise....
Reply · · September 25 at 2:35pm
Dave Nattriss · Executive Secretary at FB Developer Garage London
The Ticker? Sure, but there is still the main home page.
Reply · · September 25 at 5:02pm
Gadi Heilweil · Los Angeles, California
is there a way to temporary opt out of sharing?
Reply · · September 25 at 2:36pm
George Adams
Um...don't click the damn buttons?
Reply · · September 25 at 2:39pm
Gadi Heilweil · Los Angeles, California
George Adams what i meant is once u subscribe to Spotify for instance it automatically shares everything u listen to. So (just for you) is it possible to temporary opt out of the sharing?
Reply · · September 25 at 2:47pm
Danu Prayoga · Top Commenter · Jakarta, Indonesia
George Adams No you can't. Facebook are making buttons obsolete, all you have to do is just click on the links and boom, it get posted to Facebook. Nice (but scary) isn't it?
Reply · · September 25 at 3:05pm
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