James Devonport Wood · Top Commenter · CEO/Founder at PageHub
To be honest how else would Amazon have styled it? It's the kindle logo and the word 'fire' in orange - don't see the big deal.
Reply · 45 · · September 30 at 4:27am
Ouriel Ohayon · Top Commenter · Co-Founder at AppsFire
check out how many XXXFire startups or companies are there with Fire in orange...
Reply · 2 · · September 30 at 4:33am
Robin Wauters · Top Commenter · Writer at TechCrunch
The font is very familiar though - still calling it a coincidence, just saying it's not so much the color scheme that I think irks them.
Reply · · September 30 at 4:34am
Ouriel Ohayon · Top Commenter · Co-Founder at AppsFire
Robin Wauters coincidence or not the end result is confusing..
Reply · 1 · · September 30 at 4:38am
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Brett Anderson
Until today I hadn't heard of Apps Fire. Coincidence on Amazon's part.....obvious PR grab by Apps Fire.
Reply · 19 · · September 30 at 4:36am
Ouriel Ohayon · Top Commenter · Co-Founder at AppsFire
weak accusation brett. our service is used by 3 million users. does not mean indeed everyone knows us..
Reply · 2 · · September 30 at 4:39am
Michael Mischnick · Associate at Schwegman Lundberg & Woessner
Me thinks Mr. Ohayon doth protest too much.
Reply · 6 · · September 30 at 5:58am
Serge Versille · Top Commenter
Calling bs on this too! Fonts are different, and fire written in any combination of red, orange or yellow can't really be called creative. It's like saying writing tree in a combination of brown and green is an invention. But whichever PR guy had the idea to run with this bs had guts and got results, so that's an objective success.
Reply · 3 · · September 30 at 5:58am
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Herman Schaaf · Taichung, Taiwan
At least Amazon took away the crappy web2.0 reflection effect.
Reply · 16 · · September 30 at 4:34am
Timothée de Laitre · Top Commenter · CEO/Founder at ShopWiz.Me
I like AppsFire logo better
Reply · 4 · · September 30 at 5:27am
Ryan Bannon · Seneca
And the kitschy 'fireball' as the tittle on the 'i'.
Reply · 2 · · September 30 at 7:00am
Sheena Allana · Top Commenter · UC Davis
The kindle fire logo looks cheap. It's okay AppsFire, at the end of the day, your logo looks more awesome.
Reply · · September 30 at 12:03pm
Alex O'Hara · 28 years old
One is a tablet. One is an app store. I'm afraid that the people who would be confused by the similarities are, in brief, idiots.
Reply · 12 · · September 30 at 4:44am
Donna Hill (signed in using Hotmail)
it looks alright to me.
Reply · 8 · · September 30 at 7:29am
YogiFish James Herring · Human Being at The Creator
I wouldn't call either one a true Logo. It's just text, no art work or graphic creation involved. The dot over the "i" in fire on the "apps fire" is unique, and Amazon didn't mess with that. I see nothing to complain about. But then again, complaining does get you free press, much cheaper than paying for more advertising I guess.
Reply · 7 · · September 30 at 5:47am
Chris Hungate · Houston, Texas
Oh, and TechCrunch: shame on you for even publishing this joke of a claim. Do you have some personal interest in appsfire?
Reply · 5 · · September 30 at 5:07am
Robin Wauters · Top Commenter · Writer at TechCrunch
Yup. We're all wealthy now that we've posted this.
Reply · 11 · · September 30 at 5:28am
Chris Hungate · Houston, Texas
Robin Wauters Sorry, wasn't insinuating that you were making money off it, just that it's a weak case and maybe somebody at TC has a friend who works at appsfire. Do you guys think they have a strong enough case to post about it on TC?
Reply · 2 · · September 30 at 5:56am
Joshua Schnell · Ottawa, Ontario
Chris Hungate, From the AppsFire founders LinkedIn account:
"Founder TechCrunch France (http://fr.techcrunch.com) February 2006 – February 2009 (3 years 1 month)" http://il.linkedin.com/in/ourielohayon
Reply · 12 · · September 30 at 7:44am
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Spencer E Holtaway · Top Commenter · UI Designer at Zynga
Orange has been Amazon's primary (or secondary if you count black) brand color for how long? Black/gray and orange. That's Amazon.
I'd say AppsFire had a claim if Amazon had done a cheesy little flame or smoke cloud with the dot over the 'i' in 'fire', but they didn't.
Looks like Amazon used one of their standard brand typefaces (see the lowercase 'L' in the Amazon Local logo) and standard brand colors (see all over amazon.com) and made a very straightforward logo for brand clarity and simplicity's sake.
Right, that's enough buzzwords like 'brand clarity' before morning coffee... ending it there before I accidentally say 'form factor'. Good day!
Reply · 3 · · September 30 at 7:08am
Nick Huang · Chicago, Illinois
Logo here is just not just different its vastly different- 1- presence of reflection, 2- use of circular gradient, 3- different color, 4- different font (look at the jab in the r and the abrupt cut of the e). Might look similar to a color blind cat from like 100 feet away, but I'm calling shenanigans, there is not actually one feature of this logo that is the same as Kindle Fire.
Reply · 3 · · September 30 at 6:50am
Marty Wondergem
Wow... the font isn't close, other than being sans serif. And there are several "fire" logos on images.google.com in which the word "fire" is red or orange. Hmmm... methinks they doth protest too much.
"We are really annoyed with Amazon, not really, here's our website: appsfire.com".
Reply · 3 · · September 30 at 7:13am
Paul Douglas · Top Commenter · University of Portsmouth
Is this a joke?
Reply · 3 · · September 30 at 5:03am
Jack Thorogood · Works at Invideous.com
Seriously? Get. Over. It. To quote Ouriel from the comments? "end result is confusing.." Really? To who? To a punter looking for a high quality, cheap tablet? From Amazon. They're really going to "accidentally" end up at appsfire? To a customer looking for [whatever appsfire does] they're going to accidentally buy an Amazon tablet? c'mon.
Reply · 2 · · September 30 at 11:40am
Victoria Docu · American
oh please...yes, I am sure Amazon - only THE biggest digital retailer in the world for the past 15 yrs - was just sitting there, scheming how to steal the appsfire logo. Hell, Jeff Bezos himself probably ordered a super secret meeting about it. yea...it's orange like FIRE in a simple sans-serif font. WOW...I see it now! where else could they have gotten that idea from? everyone wants a piece of the action.
Reply · 2 · · September 30 at 4:35am
Jenni Brown · Top Commenter · Uni. Nottingham
Since when is 'all lowercase text' and 'two different colours' unique in any way? They both need to get them redesigned by a professional, they don't even qualify as logos really.
Reply · 2 · · September 30 at 4:29am
Greg Maletic · Top Commenter · Special Projects at Panic
Why is TechCrunch writing about this?
Reply · 2 · · September 30 at 11:33am
Jagan Ganti · Co-Founder at Qshark Technologies
As someone here already pointed,
http://il.linkedin.com/in/ourielohayon
Reply · · 15 hours ago
Yann Lechelle · INSEAD
Robin sure knows how to bring traffic and discussion to TechCrunch ;-).
Too bad the discussion is not more constructive. Then again, collectively, lots of people need an outlet to express their strong opinions, whatever they are!
In the world of brand, it's not a question who did what when, but rather, mind share.
...See More
Reply · 1 · · October 1 at 5:48am
Yann Lechelle · INSEAD
Excuse the "frenchism"; I meant "associated" rather than "assimilated". The lapsus reveals the unfair weight advantage of one over the other.
Reply · · October 1 at 6:31am
Daniel M. Clark · Top Commenter
I just read, or at least skimmed for meaning, every comment here. With the exception of the comments posted by Ouriel Ohayon defending himself, every single comment here is anti-AppsFire. Every single one, unless I missed something. That's 53 minus Mr. Ohayon's comments. I think the verdict is in and people can stop giving AppsFire the free publicity now.
Reply · 1 · · September 30 at 1:47pm
Jason Kichline · Messiah College
Um. It's the word fire in a similar font and hardly similar color. Amazon has been using that font FOREVER too. I think the only thing they can say is that they used the name "fire", which... good luck trademarking that since you probably trademarked the term "appsfire" as one word. Either way, I think appsfire needs to deal with this one. Plus, it's a completely different product.
Reply · 1 · · September 30 at 10:50am
Felipe Adams · Top Commenter · Jobs, Cellphones, Music & Deals at Digitalundivide.com
I don't see any familiarity except the letters of the alphabet.
Appsfire would like the get some money from Amazon because the company is broke and penniless.
Amazon should sue Appsfire for making such preposterous declaration.
Reply · 1 · · September 30 at 5:12am
Kevin Wilson · Master and Commander at VectorFrog
Reply · 1 · · September 30 at 8:01am
Narayan Babu · Top Commenter · Ernakulam
different typefaces, weights, colors and word spacing. That too both of them have used very generic styling. Not sure, how this even became newsworthy.
On a different note, Appsfire logo looks better.
Reply · 1 · · September 30 at 5:40am
Scott McCready · San Francisco, California
A sans-serif font with one word in grey and one in orange, alert the media! Your wordmark is not unique, neither is Amazons', get over yourselves.
Reply · 1 · · September 30 at 12:10pm
Paul Chandler · San Francisco, California
the "fire" in orange is what makes it
Reply · · September 30 at 12:14pm
Eduardo Talamo
So from now on you won't be able to put a black or white text with a yellow font and some effect? Give me a break guys... I though it included at least a flame icon that was copied...
Reply · 2 · · September 30 at 4:44am
Michael A. Robson · Top Commenter · Shanghai, China
Please.. its a cash grab... this is the greatest thing to ever happen around appsfire HQ.
Reply · 1 · · September 30 at 5:12am
Ouriel Ohayon · Top Commenter · Co-Founder at AppsFire
Michael A. Robson you re accusing michael?
Reply · · September 30 at 5:18am
Pierre Fremaux · Co-Founder at Babelio
http://www.techieinsider.com/wp-content/uploads/2011/09/AmazonKindle.jpg
Reply · 1 · · September 30 at 6:55am
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